Privacy Policy

Last updated: March 16, 2026

1. Introduction

Sommo Inc. ("we", "us", "our") operates B2B Signals. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

2. Information We Collect

Account Information: Name, email address, company name, and billing details when you create an account.

Usage Data: Information about how you interact with the Service, including pages viewed, features used, and actions taken.

ICP Configuration: Target industries, company sizes, job titles, locations, and other criteria you define for lead generation.

Technical Data: IP address, browser type, device information, and cookies for analytics and service improvement.

3. How We Use Your Information

  • To provide and maintain the Service
  • To detect intent signals and generate leads matching your ICP
  • To enrich leads with publicly available business data
  • To generate personalized outreach messages
  • To process payments and manage subscriptions
  • To send service-related communications
  • To improve and optimize the Service
  • To comply with legal obligations

4. Data Sources

B2B Signals aggregates publicly available business data from sources including job postings, company websites, LinkedIn public profiles, G2 reviews, funding announcements, and other public business directories. We do not scrape private or password-protected content.

5. Data Sharing

We do not sell your personal information. We may share data with:

  • Service Providers: Third-party services that help us operate (hosting, analytics, payment processing)
  • Legal Requirements: When required by law, court order, or governmental authority
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

6. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security audits. However, no method of electronic transmission or storage is 100% secure.

7. Data Retention

We retain your account data for as long as your account is active. Upon account deletion, we will remove your personal data within 30 days, except where retention is required by law. Aggregated, anonymized data may be retained indefinitely for analytics.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Data portability
  • Withdraw consent at any time

To exercise these rights, contact us at info@b2bsignals.ai.

9. Cookies

We use essential cookies for authentication and session management. We may use analytics cookies (such as Google Analytics) to understand how the Service is used. You can control cookies through your browser settings.

10. International Transfers

Your data may be processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or through the Service. The "Last updated" date at the top reflects the most recent revision.

12. Contact

For questions about this Privacy Policy, contact us at info@b2bsignals.ai.