B2B Signals vs Apollo
A database you search versus a watcher that tells you when something happened.
What Apollo is
Apollo is a contact database with a sequencer attached. You describe who you want, it returns a list, and you write to that list.
Where Apollo is the better choice
Coverage and price per contact. If what you need is a lot of verified emails against a firmographic filter, Apollo will beat us on both, and it is not close. Their database is one of the largest in the category and their free tier is generous.
Where we are
Knowing when. A list tells you who matches; it cannot tell you that one of them posted a role this morning or commented on your competitor yesterday. That difference is the whole first line of the email.
| B2B Signals | Apollo | |
|---|---|---|
| What you start from | Something a person just did | A filter over a database |
| Contact coverage | Found per signal, not browsed | 270M+ contacts |
| Entry price | $99/mo | Free tier, paid from ~$49/seat |
| Timing | 72% of leads reached the same day the signal appeared | Whenever you run the search |
| First line of the email | Written from the specific action | Merge fields |
| Per-client workspaces | Yes, priced per workspace | Seats |
Decide with your own data
Paste a post one of their customers published this week. You will get the people who engaged with it, scored against your profile, without signing up for anything.
Try it on a real post