B2B Signals vs Clay
A workbench you assemble versus a thing that runs without you.
What Clay is
Clay is a spreadsheet with a hundred data providers behind it. You build the enrichment pipeline yourself, cell by cell, and it will do very nearly anything you can describe.
Where Clay is the better choice
Flexibility, and it is not a small gap. If your process is unusual — a waterfall across six providers, a scoring rule nobody else has, a shape of data specific to your business — Clay will do it and we will not. It is the better tool for people who want to build the machine themselves.
Where we are
Not having to. Clay gives you the parts; someone on your team owns the assembly, the credits and the debugging. We decided the pipeline in advance and run it — the cost is that you cannot rearrange it, and the benefit is that nobody has to.
| B2B Signals | Clay | |
|---|---|---|
| Setup | Paste your website, correct the draft | Build the table yourself |
| Flexibility | Fixed pipeline | Almost anything |
| Who operates it | Nobody, after setup | Someone on your team |
| Signal detection | Built in, running daily | You wire it up |
| Cost model | Flat per workspace | Credits per enrichment |
| Ceiling | What we detect | Whatever you can describe |
Decide with your own data
Paste a post one of their customers published this week. You will get the people who engaged with it, scored against your profile, without signing up for anything.
Try it on a real post